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    Gold’s Fundamentals Today

    Wars have been fought over gold, love is often expressed with it, entire cultures and peoples have been massacred for it, and civilizations and world history have been dramatically shaped by it.

    Gold is perhaps mankind’s most memorable metal. Precious and useful, gold conducts electricity but it does not tarnish. Gold alloys with many other metals, through fine gold can be melted and cast into highly detailed shapes, always maintaining a wonderful color and a brilliant luster.

    Gold is one of the only financial assets available today that is truly default proof. Unlike most other assets on paper, gold cannot be made worthless by the failure of others. Other than a risk of outright theft, physical gold cannot go bankrupt. Gold is literally the bedrock of the entire global financial system.


    Physical silver and gold bullion are the ultimate safe haven assets.

    Source: Trace Mayer’s

    The next article in our Beginners’ Guide to Buying Physical Bullion will discuss the demand for gold.

    » Gold Demand

    All Market Updates are provided as a third party analysis and do not necessarily reflect the explicit views of JM Bullion Inc. and should not be construed as financial advice.